Which gives the possibility of contributing to projects in which we believe.
To help defend the human rights of the LGTBI community
TRUE COLOURS SWEDEN
For every bottle of TRUE COLOURS Cava sold in Sweden, ALTIA donates 5 SEK to Regnsbågfonden to support their work for human rights around the world.
On February 6, 2017 TRUE COLOURS Cava was presented at the Gala QX, which rewards the most prominent members of the gay community in Sweden. In the Swedish liquor monopoly, Systembolaget, started on request and within a month had reached all the stores. With a projection of 300,000 bottles in Sweden during 2017, Regnbågsfonden will have the support of ALTIA now and in the future.
Regnbågsfonden was born in 2014 by Jonas Gardell, Jon Voss and Arto Winter. It was created to raise funds to help LGBTI organizations around the world, as well as individuals in countries where LGBTI people are persecuted and harassed by authorities, police, or religious institutions.
ALTIA is a leading company of quality wines and spirits in Scandinavia and the Baltic countries. ALTIA produces, distributes, imports and sells alcoholic beverages. Corporate and social responsibility is very important for ALTIA which is committed to a responsible way of drinking within the Nordic culture. TRUE COLOURS Cava Brut was born as a new and exciting project because, in addition to quality wine, it offers the opportunity to support a well-loved organization in Sweden: Regnbågsfonden