Projects by Country

It is a Social Product

Which gives the possibility of contributing to projects in which we believe.

One donation for every bottle

To help defend the human rights of the LGTBI community

TRUE COLOURS FINLAND

TRUE COLOURS CAVA IN FINLAND

TRUE COLOURS Cava was launched in Finland in mid-February, just in time to celebrate the approval of same-sex marriages, which are legal since March 1, 2017. On the same day the adoption right was approved for these marriages (De facto unions are legal since 2002)

Finnish legislation prohibits mention of donations on alcoholic beverage labels, but Altia has supported some events in Finland, such as the Drag Queen Battle in Helsinki and the Rainbow Festival at the University of Helsinki. More donations and activities will take place throughout 2017.

TRUE COLOURS Cava has had a very good reception in the Alko assortment and has gone from being in pre-order to being as a fixed supplier in all the monopoly stores.

Article Nr: 928427, retail price: 11,99 EUR

THE LGTB ORGANITATION

Regnbågsfonden was born in 2014 by Jonas Gardell, Jon Voss and Arto Winter. It was created to raise funds to help LGBTI organizations around the world, as well as individuals in countries where LGBTI people are persecuted and harassed by authorities, police, or religious institutions.

ALTIA

ALTIA is a leading company of quality wines and spirits in Scandinavia and the Baltic countries. ALTIA produces, distributes, imports and sells alcoholic beverages. Corporate and social responsibility is very important for ALTIA which is committed to a responsible way of drinking within the Nordic culture. TRUE COLOURS Cava Brut was born as a new and exciting project because, in addition to quality wine, it offers the opportunity to support a well-loved organization in Sweden: Regnbågsfonden

ACTIONS

Moscow Community Center for LGBT initiatives.  www.mcclgbt.com

Rainbow House (HOR) in collaboration with Jide Macaulays in 3 countries of Africa: Nigeria, Botswana and South Africa.  www.houseofrainbow.org

Sexual Minorities Uganda (SMUG), with Frank Mugisha. www.sexualminoritiesuganda.com

TRUE COLOURS SPAIN

The Project

For each bottle of TRUE COLOURS Cava sold in Spain, the LGTB State Federation will receive 50 cents for their work in favor of the rights of the LGTBI community.
TRUE COLOURS Cava is an international project that was born in February 2017 in Sweden by the Regnsbågfonden (Rainbow Foundation) and is being implemented in other countries. In June 2017 Spain is the third after Sweden and Finland.

THE FELGTB

The State Federation of Lesbians, Gays, Transsexuals and Bisexuals is a space of coordination and exchange for the LGTBI movement in Spain. 50 associations compose and cover the actions in all areas and the territory of Spain.

DELGADO SELECCIÓN

More than a cava, TRUE COLOURS Cava is a declaration of intentions in defense of the rights of the collective LGTBI, with a social side for the Rainbow community.

In Madrid it is distributed by DELGADO SELECCION: a leading company in the gourmet business, that creates gourmet moments around delicacies.

In Cataluña and Baleares we count on SELFOODS for distribution, a fine wines and cava distributing company with a wide experience in both the on- and off-trade markets.
SELFOODS has signed an agreement with ACEGAL to participate at the PRIDE BARCELONA 2018.
We are looking for more distributors Spain, so toasting to a more tolerant word can be done with TRUE COLOURS Cava in more Spanish towns.

THE ACTIONS

The donations received by TRUE COLOURS Cava will be dedicated to activities related to education and health. Deloitte will audit that the funds reach their destination:

– RED EDUCA: aims to report on affective-sexual diversity and prevent situations of conflict and harassment in classrooms derived from sexual orientation or gender identity of students, because diversity training is the best way to prevent bullying.

– TEN YEARS OF HIV PREVENTION:

  • 989 people served in 2015
  • 29 safe sex workshops
  • 29 HIV awareness actions
  • Production of a guide on viral hepatitis

– PREVETRANS: VIH prevention among trans female sex workers

– POSITIVOS 2.0: online emotional support for gay and bisexual youths under 30 years of age with recent VIH diagnosis

TRUE COLOURS SWEDEN

TRUE COLOURS CAVA IN SWEDEN

For every bottle of TRUE COLOURS Cava sold in Sweden, ALTIA donates 5 SEK to Regnsbågfonden to support their work for human rights around the world.
On February 6, 2017 TRUE COLOURS Cava was presented at the Gala QX, which rewards the most prominent members of the gay community in Sweden. In the Swedish liquor monopoly, Systembolaget, started on request and within a month had reached all the stores. With a projection of 300,000 bottles in Sweden during 2017, Regnbågsfonden will have the support of ALTIA now and in the future.

THE LGTB ORGANITATION

Regnbågsfonden was born in 2014 by Jonas Gardell, Jon Voss and Arto Winter. It was created to raise funds to help LGBTI organizations around the world, as well as individuals in countries where LGBTI people are persecuted and harassed by authorities, police, or religious institutions.

ALTIA

ALTIA is a leading company of quality wines and spirits in Scandinavia and the Baltic countries. ALTIA produces, distributes, imports and sells alcoholic beverages. Corporate and social responsibility is very important for ALTIA which is committed to a responsible way of drinking within the Nordic culture. TRUE COLOURS Cava Brut was born as a new and exciting project because, in addition to quality wine, it offers the opportunity to support a well-loved organization in Sweden: Regnbågsfonden

ACTIONS

Moscow Community Center for LGBT initiatives.  www.mcclgbt.com

Rainbow House (HOR) in collaboration with Jide Macaulays in 3 countries of Africa: Nigeria, Botswana and South Africa. www.houseofrainbow.org

Sexual Minorities Uganda (SMUG), with Frank Mugisha. www.sexualminoritiesuganda.com

TRUE COLOURS NETHERLANDS

NETHERLANDS

On Sunday the 28th January 2018 True Colours Cava, was presented in Amsterdam for the first time in the Netherlands. The COC staged the 10th edition of the True Colors Festival at the Paradiso Hall and Tania Ineke, President of the COC, presented the product to all the friends and general public there. COC will be the organization getting the donation per bottle to fund projects benefiting the LGTBI community in the NEDERLANDS, through the projects organized by the Angelo Bob Fonds.

True Colours Cava is a registered mark by ALTIA Plc. It will be imported in the NEDERLANDS by United Drinks and distributed with exclusivity by the company VAN SPAANDONK.

For information in Dutch or online shop, please push this button.

https://www.coc.nl

COC ORGANITATION

COC Netherlands has been advocating the rights of lesbian women, gay men, bisexuals and transgenders (LGBT’s) from 1946 on. COC strives for the decriminalization of sexual orientation and gender identity and for equal rights, emancipation and social acceptance of LGBT’s in the Netherlands and all over the world.

COC is one of the few LGBT organizations that has a special consultative status with the United Nations. COC Netherlands is a federation that consists of 21 local associations. So, wherever you live in the Netherlands, there’s always a COC in the neighborhood. In this organitation we are convinced that we accomplish so much more when LGBT’s and straight people act together the fight for emancipation, social acceptance and equal rights.

ALTIA

The trademark “True Colours” is a registred trademark of Altia Plc, Helsinki, Finland. ALTIAGROUP. ALTIA is a leading company of quality wines and spirits in Scandinavia and the Baltic countries. ALTIA produces, distributes, imports and sells alcoholic beverages. Corporate and social responsibility is very important for ALTIA which is committed to a responsible way of drinking within the Nordic culture. TRUE COLOURS Cava Brut was born as a new and exciting project because, in addition to quality wine, it offers the opportunity to support a well-loved organization in Sweden: Regnbågsfonden, as well as organizations with similar purposes in the rest of the world.