LOVE IS SPARKLING …… and social!!

This is the history

REGNBAGSFONDEN asked ALTIA to create a social product for the LGTBI community in Sweden. ALTIA commissioned VINOTERRA to find an excellent Cava in Spain.

  • – On February 6, 2017 TRUE COLOURS enters the Swedish market.
  • – On 1 March ALTIA introduced the product in Finland, just in time to celebrate the legality of same-sex marriages.
  • – In May 2017 DELGADO SELECCIÓN is committed to the project and accepts the distribution in Spain, maintaining the scheme of donation per bottle.
  • – Distribution in Catalonia is done through the company SELFOODS, distributing also in Baleares Islands and Levante. 
  • – January the 28th 2018 was the presentation in Amsterdam, with the Dutch distributor VAN SPAANDONK and the COC as receptor of the funds.
  • – On May 2018 the American importer HIGHLANDS received the first order. Donations will go to GLAAD. 


Social Product


Cava Excellent

True Colours Cava

This is the number of bottles that we have sold and all that with your help we are getting

Bottles Sold
Raised Money
Helped Associations
Countries where we are