This is the history
REGNBAGSFONDEN asked ALTIA to create a social product for the LGTBI community in Sweden. ALTIA commissioned VINOTERRA to find an excellent Cava in Spain.
- – On February 6, 2017 TRUE COLOURS enters the Swedish market.
- – On 1 March ALTIA introduced the product in Finland, just in time to celebrate the legality of same-sex marriages.
- – In May 2017 DELGADO SELECCIÓN is committed to the project and accepts the distribution in Spain, maintaining the scheme of donation per bottle.
- – Distribution in Catalonia is done through the company SELFOODS, distributing also in Baleares Islands and Levante.
- – January the 28th 2018 was the presentation in Amsterdam, with the Dutch distributor VAN SPAANDONK and the COC as receptor of the funds.
- – On May 2018 the American importer HIGHLANDS received the first order. Donations will go to GLAAD.